Friday, May 6, 2011

A New Journal for Business Anthropology Is Launched

The very famous business anthropologist Brian Moeran, along with other well known business anthropologists, has launched a new journal entitled Journal of Business Anthropology. It is a great indication that business anthropology is growing. Below is the brief introduction of the journal that I copied from the journal's homepage for your information:


The Journal of Business Anthropology is an Open Access journal which publishes the results of anthropological research in business organizations and business situations of all kinds. Based on fieldwork, participant-observation and more general ethnographic methods, the journal’s articles, case studies, and field reports are designed to develop an understanding among students and academics more generally of a wide variety of business practices; to bring to bear theoretical contributions from anthropology and related disciplines that may guide business practitioners in their day-to-day working lives; and to encourage discussion of what does and what does not, constitute ‘fieldwork’ and ‘ethnography’, as well as how they may be carried out, in corporations and other kinds of business organizations. Through the variety of its offerings, the journal encourages reflection upon different ways of writing up and presenting research findings. These address a broad readership of researchers, practitioners, graduate students, and business people, for whom an in-depth understanding of organizational structures and interpersonal relations can help in the management of personnel, workplace design, and formulation of business strategies.

Click to visit JBA homepage

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