Book Review: Nation of Rebels: Why Counterculture Became Consumer Culture (a book authored by Joseph Heath and Andrew Potter Journal of Consumer Marketing, Volume 24, No. 2 & 3, 2007.
Book Review: After Fifty: How the Baby Boom Will Redefine the Mature Market (a book Edited by Leslie M Harris), Journal of Consumer Marketing, 2004 forthcoming.
Book Review: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (a book authored by Philip Kotler), Journal of Consumer Marketing, Volume 21, Number 4. 2004.
“Leader Ethic: A Cross-Cultural Examination of Covey’s Effective Habits”, a peer reviewed paper included in the Proceedings of the Academy of Organizational Culture, Communications and Conflict, 8(1) pp. 65-70. 2004. Co-Authored with Danny Rhodes et. al.
“Canada: We are Here to Stay - The Mainland Chinese Refugees in Toronto” Paper jointly presented with Dr. Larry Lam at the International Conference on Chinese Overseas and Asia Pacific Rim Countries: Opportunities and Challenges in the New Millennium, at Yonsei University, Seoul, Korea, June 12-14, 2000
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