Curriculum Vitae

MBA-Plus (Currently Registered) Hagan School of Business, Iona College, NY (AACSB International Accredited) Courses finished: MNG 631 e-Commerce Strategy, FIN 619 e-Financing

Post-Doctoral MBA (1999), School of Business and Economics, Wilfrid Laurier University, Canada (AACSB International accredited) Specialization: Marketing (24 credit hours in Marketing) and Management (24 credit hours in Management)

Ph. D. (1995), Graduate School, York University, Canada. Specialization: Social/Economical Anthropology (Family Business, Consumer Behavior, Economic Adaptation of New Immigrants in Canada)

MA (1987), Institute of Economics, Central University of Nationalities, Beijing, China. Specialization: Nation/Region Economics

BA (1982), Mass Communication Department, Beijing Broadcasting University, Beijing, China. Specialized Area: Mass Communication (Mass Communication, TV Programming)

Teaching Position Appointments
Associate Professor of Business Administration (May 2005 to present ), Department of Business Administration, Medaille College, Buffalo, New York, USA
Responsibilities/Duties: Teaching Marketing, Marketing Management, Consumer Behavior, Business Anthropology, Microeconomics, Macroeconomics, Business Statistics, coordinated business program curriculum revision in the academic year of 2006-2007, elected and served as a member of  Faculty Development Committee (2006-2009), Undergraduate Policy Committee (2006-2008), International Education Committee (2005-2010).

Professor, Chair of the Business Department and the Director of International Education Programs (May 2003 – May 2005, scheduled to be tenured in fall of 2006), Coker College, Hartsville, SC, USA
Responsibilities/Duties: Teaching upper level  Management and Marketing courses,  established and coordinating an international joint program that extended to Canada and China, overseeing faculty & student recruitment in the overseas campus, managing internal and external relationships, monitoring and maintaining quality instruction, advising students, scheduling course offerings and booking the classrooms, allocating and controlling the budget, functions as a senior administrator, leading the business program processes through the SACS process of re-accreditations, proposed and implemented an online teaching project, elected and served on several faculty committees. 

Ph. D. Mentor Professor of Business Administration (Adjunct, Jan. 2001 -2009) College of Business Administration, TUI University, Cypress, CA, USA
Responsibilities/Duties: Working as a dissertation chair and as a mentor professor as recommended by the Coordinator of Ph.D. program and the Dean of Business Administration

Associate Professor of Business Administration       (Jan. 2000 - May 2003, recommend by the Department Chair and Committee for tenure in fall of 2003) Department of Business and Economics, Erskine College, Due West, SC, USA
Responsibilities/Duties: Teaching all the management, marketing, and economics courses, such Marketing Management, International Business, Small Business Management, International and Cross-cultural Marketing, Microeconomics, Macroeconomics and advising students enrolled in Business Club, helped the Department Chair constructed a BS program curriculum with the concentration on marketing, proposed a marketing project aimed at increasing the enrolment by 5% annually, served as a member of the Faculty Development Committee and a member for Overseas Program Committee, designed and proposed an International Business Program
Academic Dean and Head Instructor (1995-1999) TAIE International Institute, Toronto, Canada
Responsibilities/Duties: Helped the Board of Directors incorporated and registered the Institute, designed programs and developed curriculum for the Institute, recruited instructors, taught Management, Economics Principles, Business Communications, International Business, and Computer Applications in Business

Research/Teaching Assistant (1989-1995) York University, Toronto, Canada
Responsibilities/Duties: collected and analyzed data from Chinese Christian churches in Toronto, studied the differences and similarities of organisational behaviour in Eastern and Western societies, researched literature regarding studies in modern China Marketing, administrated exams and grading

Assistant/Associate Research Fellow and the General Sectary (1987-1989) the Centre for West China Development Studies, China Economic System Reform Institute, Beijing, China
Responsibilities/Duties: Co-ordinated research projects throughout China, prepared research plans and the annual budget for the center, prepared and organized seminars and conferences at the national level, designed and developed a graduate studies program, edited and published the organization’s newsletter, examined and approved research proposals from the local research institutes and individuals, concentrated on the economic policy making for the West China regions at the national level, participated in major research projects organized by various Ministries of the State Council, P. R. China on economic system reform

Instructor (1984-1987) Economics Institute, the Central U. of Nationalities, Beijing, China while an MA student
Responsibilities/Duties: Taught Principles of Economics, National Development, and Policy Economics

Television News Reporter (1982-1984) News Department, Ningxia TV Station

Ph. D. Dissertation Committee Services

Chair, Dissertation Committee for Denise A. Czarnecki, Ph. D. candidate, TUI 

Member, Dissertation Committee for Henry Nettles, Ph. D. Candidate, TUI


Senior Editor, International Journal of Business Anthropology, a peer-reviewed referral journal by North American Business Press, USA (2009-

Senior Editor, International Journal of China Marketing, a peer-reviewed referral journal by North American Business Press, USA (2010-

Associate Editor, Applied Anthropologist, a peer-reviewed referral journal by High Plains Society for Applied Anthropology, USA (2001-

Editor Advisor, The Journal of American Academy of Business, Cambridge, by AABC, USA (2002-

Editorial Counsellor, Central Asia and the Caucasus, by Institute for Central Asia and Caucasian Studies, SE (2009-

Research Grants Received

The Future Environment Issues in Western China Minority Area.  200,000 Y RMB, by the Central U. of Nationalities, China, 2010-2012, with Professor Wang Tianjin

Ethnic Culture and Food Consumption”. $2000 by the Faculty Development Committee, Medaille College, 2005-2006 Academic year. 

“Cultural Influence on Consumer Behavior in Food Service Business”.  $2,795  by the Faculty Development Committee, Erskine College, 2002-2003 academic year. 

“Anthropological approach to understanding consumer behaviors”, $2,760, by the Faculty Development Committee, Erskine College, 2002-2003 academic year. 

“Cross-cultural service satisfaction and management” $2,293 by the Faculty Development Committee, Erskine College, 2001-2002 academic year. 

“Cultural Impacts on the Effects of Advertising”, $4,100 by the South Carolina Independent Colleges and Universities, 2000-2001 academic year.

“Hofstede Cultural Dimension Survey Project”, $4,200 by the South Carolina Independent Colleges and Universities, 2000-2001 academic year.

“Consumers’ Cultural Awareness in Ethnic Food Consumption”, $2600 by the Faculty Development Committee, Erskine College, 2000-2001 academic year.

“Chinese Entrepreneurs and Their New Businesses in Canada” $24,000 by the CERIS, a Canadian Federal Government granted institution, co-worked with Drs. Wang and Lo, 1997.

“Policy Barriers to Immigrants Business Development in Ontario”, $22,000 by the CERIS, a Canadian Federal
Government granted institution, co-worked with Drs. Wang and Lo, 1996.

“Immigrant Entrepreneurs Facing the New Markets: A Case Study in the Toronto Chinese Community”, $18,000 by the Canadian Mainland Chinese Association, 1994.   


A, Peer-Reviewed Journal Articles

The Unique Contributions and Unique Methodologies: A Concise Overview of the Applications of Business AnthropologyInternational Journal of Business Anthropology, 2010, Vol. 1 (2), pp. 67-75.

“Cross-Cultural Customer Satisfaction at a Chinese Restaurant:  The Implications to China Foodservice Marketing”,  International Journal of China Marketing, 2010, Vol. 1 (1), pp. 55-65, co-authored with Camilla Hong Wang, the corresponding author.

 “Cultural Issues in Business World: An Anthropological Perspective”,  Journal of Social Science.  Vol. 6 (1), pp. 99-112, 2010, co-authored with Dr. Michael Lillis, the corresponding author.

“Push Vs. Pull: Factors Influence Student Retention Rate”, Journal of Leadership, Accountability and Ethics, Vol. Summer/Fall, 2009. Co-authored with Matthew Leon, the corresponding author.

“Cross-Cultural Communication and Emotional Intelligence”. Marketing Intelligence & Planning. Vol. 27, No. 3, 2009, pp. 428-438.  Co-authored with Dr. Michael Lillis.

“Xinjiang and Greater Central Asia Regional Economic Cooperation”, North America Journal of Applied Economics, Vol. 9(3), pp 59-72.

“From Internal to External: Challenges against U.S.’s Central Asia Policy”, Central Asia and the Caucasus: A Journal of Social and Political Studies, No. 2 (56), pp. 89-102, 2009.

“From Central Asia to Great Central Asia: The Goals and Adjustments of US Central Asian Strategy”, Central Asia and the Caucasus A Journal of Social and Political Studies, No. 3 (57), pp. 58-71.  2009.

Anthropology and business education: Practitioner applications for a qualitative method”, International Journal of Management Education, co-authored with Alf Walle, 7(2), pp. 59-67, 2009.

“Xinjiang and Its Role in Greater Central Asian Regional Economic Cooperation”, Central Asia and the Caucasus, No. 1, 2009

“The Impact of Cost on College Choice: Beyond the Means of the Economically Disadvantaged”, an article co-authored with Dr. Michael Lillis, the Journal of College Admission, No. 200, Summer 2008, pp 4-14.

“Foodservice and College Operations: A Business Anthropological Case Study”, The Applied Anthropologist, Vol. 28, No. 2, Fall 2008.  Co-authored with Lela Gramling et. al., the corresponding author.

“Crafting Self Identity in a Virtual Community: A Case Study of Chinese Internet Users and Their Political Sense Formation”, Multicultural Education and Technology Journal, Vol. 1, Issue 4, 2007, pp. 238-258.  Co-authored with Dr. Yan Wu, the corresponding author.

“Higher Education Marketing Concerns: Factors Influence Students’ Choice of Colleges”, Business Review, Cambridge, 2006 Vol. (2), co-authored with Stefanie Domino et. al., the corresponding author.

“Foodservice Management and Its Impact on College Operations: A Business Anthropological Case Study”.  Foodservice Research International, 16 (2005) pp. 15-43.  Co-authored with Lela Gramling et. al., the corresponding author.

“Anthropological Approach to Consumer Behavior:  A Marketing Educational Case of Teaching and Learning”. Journal of Advancement of Marketing Education,  Vol. 7: 36-46, 2005.

"Anthropology and Business Education: Practitioner Applications for a Qualitative Method", High Plains Applied Anthropologist, No. 1, Vol. 25, 2005

"Cross Cultural Strategies for International Marketing Competitive Intelligence", Competitive Intelligence, v.7 n.5 September/October, 2004, co-authored with Byron Tobar, the corresponding author.

"Cultural Rights and Uyghur Nationalism Movement".  High Plains Applied Anthropologist, No. 2, Vol. 24. Fall, 2004. pp. 144-157.

"Cultural Awareness and Consumer Behavior: A Case Study of American Perception of Mexican Food". High Plains Applied Anthropologist, No. 1, Vol. 24. 2004, pp. 27-40. Co-authored with Jennifer DeJesus.

A Cross-cultural Comparison of Leader Ethics. Academy of Organizational Culture: Communications & Conflict. Spring, 2004. Co-authored with Rhodes, D., Emery, C. et. al.

“The Effect of Cultural Differences on the Effectiveness of Advertising Appeals: A Comparison between China and the U.S.” co-authored with Dr. C. Emery, Journal of Transformation in Business and Economics, Vol. 2. No. 1(3), 2003. pp. 48-59.

“Cultural Awareness and Consumer Behavior: A Case Study on Southern American Understanding of the Chinese Food”. Co-authored with Elizabeth Witte, High Plains Applied Anthropologist, No. 1, Vol. 23. 2003, pp. 67-70.

“Examining Consumer Behavior in Food Industry: An Anthropological Descriptive Follow-Up Case Study”. Co-authored with Julie Seel, Journal of American Academy of Business, Cambridge, Vol.3 (1), 2003, pp. 53-68.

“Observing and Understanding Consumer Behavior: A Case Study in the Erskine College Cafeteria.” Co-authored with Heather Deason, High Plains Applied Anthropologist. Vol. 22, No.1. 2003.

“Return to academic standards: a critique of student evaluations of teaching effectiveness”, co-authored with C. Emery and T. Kramer, Journal of Quality Assurance in Education. Volume 11 Issue 1, 2003.

“Schoolwork as Products, Professors as Customers: A Practical Teaching Approach in Business Education”, co-authored with Dr. C. Emery, Journal for Business Education, 2002.

“Marketing in the 21st Century: Cross-cultural Issues”, The Journal of the Association of Marketing Educators, Vol.5, No. 3, 2002.

“Cultural Understanding and Consumer Behavior: A Case Study of Southern American Perception of Indian Food”, co-authored with Raymond Bailey, Journal of American Academy of Business, Cambridge, Vol.2 (1), September 2002.

“Cross-Cultural Issues in Internet Marketing”, co-authored with Dr. C. Emery, Journal of American Academy of Business, Cambridge, Vol.12 (2), March 2002.

“The Influences of Gender and Reference on Food Consumption: A Case Study in the Erskine College Cafeteria”, co-authored with Tami Boyce et. al., High Plains Applied Anthropologist. Vol. 22, No.2, Fall, 2002.

“Teaching Students to Observe: Towards an Anthropological Approach to Marketing Education”, Marketing Educators, Vol. 20 No. 2 -- Summer, 2001

"Cultural Awareness of the Consumers at a Chinese Restaurant: An  Anthropological Descriptive Analysis" in Journal of Food Products Marketing, Vol. 7, 2001

“Anthropological Approach to the Consumer Science: A Practical Course Processes”.  High Plains Applied Anthropologist. Vol. 21, No.2, Fall, 2001.

“Course Design: Should We Permit Student Participation?” co-authored with Dr. Charles Emery, Academy of Educational Leadership Journal, Vol. 5, No.1, 2001.

“Customers vs. Products: Adopting an Effective Approach to the Business Students”, co-authored with C. Emery and T. Kramer, Journal of Quality Assurance in Education. Vol. 9, issue 2, 2001.

“Cross-cultural Issues in the 21st Century Marketing”. Journal of Modern Business. June 2000.

“Challenges Vs. Opportunities: Competitive Intelligence and Global Strategies”, Co-authored with Byron Tobar, Journal of Database Marketing, Vol. 8, no. 1, 2000.

“Cultural Awareness and Learning: An Anthropological Study of the Consumers at a Chinese Buffet in North America”. Journal of Modern Business. June 2000.

 “The Implications of Rights to Culture in Trans-national Marketing: An Anthropological Perspective”, in High Plains Applied Anthropologist, No. 2, Vol. 20, Fall, 2000.

"Understanding Consumer Behavior: Psycho-Anthropological Approach", in North American Journal of Psychology, Vol. 2, no. 2, 2000.

“Anthropological Research among Chinese Refugees in Metro Toronto”, In Cultural Anthropology Methodology, Vol. 2, 1998.

"From China to Canada: The Immigration Experience of a Mainland Chinese Group in Toronto", in High Plains Applied Anthropologist, No. 2, Vol. 17, Spring, 1997.

“Reconstruction of the Self in a New Social Environment: Self-Identification and Presentation among Chinese Immigrants to Canada”, in High Plains Applied Anthropologist, No. 2, Vol. 16, Fall, 1996.

B,  Books, Book Chapters, and Book Reviews

General Business Anthropology, the senior author (contributed more than 80% of the content covered in the book). North American Business Press, 2010. 

Critics on Pan-Market, Fellows Press of America, Fort Worth, TX, 2008.

Perspectives in Consumer Behavior: Anthropological Approach, a reading book co-authored with Dr. Z. S. Demirdjian and Dr. Senguder, Fellows Press of America, TX Fort Worth, 2007.

Understanding Consumer Behavior: Anthropological Approach, Ann Arbor, MI: Xanedu Publisher, 2004.

Canadian Chinese, Chinese Canadians: Coping and Adapting in North America, Lewiston, NY, the Edwin Mellen Press 1999.

Ethnographic Films, co-translator, Beijing: the Central University of Nationalities Press, 1989.

Open-door Policy and Development: The Foreign Trade and Investment in China West Areas, Beijing, China Prospective Press, 1988.

Decision Making and Development: On Marketing and Economic Growth in China Underdeveloped Areas (first co-author), Beijing, the Current Affairs Press, 1987.

“China National Economies”, in Pendergast, Sara, and Tom Pendergast (Eds.)  Worldmark Encyclopedia of National Economies. 4 vols. Farmington Hills, MI: Gale Group, 2002.

“Applying 4 Ps to Students’ Schoolwork”, in Lamb, Hair & McDaniel (Eds.) Great Ideas for Teaching Marketing 6th Edition. New York: South-Western College Publishing, 2001.

“Chinese Refugees Coping with Stress in Toronto”, in Leo Driedger and Shiva Halli (Eds.) Visible Minorities: Race and Racism in Canada, Carleton University Press, 2000.

“China Minority Areas Economic Development and Marketing Strategies in the 1990s”, in Zhao Yannian (ed.) Minority Problems in the 1990s, Beijing, Minzu Press, 1990.

“The Achievements and the Development of Commerce and Trading in West China Regions”, in Shi Zhenyi (ed.) The West China Minority Areas Economy Development Studies, Beijing, Minzu Press, 1987.

“The World Economic Development Trend and the West China Open-to-the-World Marketing Strategy”, in Shi Zhenyi (ed.) The West China Minority Areas Economy Development Studies, Beijing, Minzu Press, 1987.

Book Review: Doing Anthropology in Consumer Research (a book authored by Patricia L. Sunderland and Rita M. Denny), the Journal of Consumer Marketing, Vol. 26, Issue 7. 2009

Book Review: Truth: The New Rules for Marketing in a Skeptical World (a book authored by Lynn Upshaw), Journal of Consumer Marketing, Vol. 25, No. 6, 2008.

Book Review: The Psychology behind Trademark Infringement and Counterfeiting, Journal of Product & Brand Management, Vol. 17, No. 4, 2008.

Book Review: Point of Purchase: How Shopping Changed American Culture”, Journal of Consumer Marketing, Vol. 25, No. 4, 2008.

Book Review: Nation of Rebels: Why Counterculture Became Consumer Culture (a book authored by Joseph Heath and Andrew Potter Journal of Consumer Marketing, Volume 24, No. 2 & 3, 2007.

Book Review: After Fifty: How the Baby Boom Will Redefine the Mature Market (a book Edited by Leslie M Harris), Journal of Consumer Marketing, 2004 forthcoming.

Book Review: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (a book authored by Philip Kotler), Journal of Consumer Marketing, Volume 21, Number 4. 2004.

Book Review: Consumer Behavior and Culture (a book authored by Marieke de Mooij), Journal of Consumer Marketing, forthcoming.

“Book Review: Qualitative Research in Intelligence and Marketing”. Global Ethnographic,2003,

C, Peer-Reviewed Papers Included in Conference Proceedings

“The Strategic Thinking on China National Marketing”, a paper presented at China Civil Society and National Development Conference”, Fudan University, Shanghai, June 21-22, 2010.
“Cultural Issues in International Business World: An Anthropological Approach”, a paper presented at Business Research Consortium of Western New York, State University of New York, College at Geneseo, April 17, 2010.
“The Strategic Economic Interest of the US in Central Asian Region: A Historic Review and Expectations of the Future”, a paper presented at Business Research Consortium of Western New York, State University of New York, College at Geneseo, April 17, 2010.
“Competitive Intelligence, Knowledge Management, and Anthropology”, a paper presented at 2009 International Conference on Human Resource, Organizational Behavior and Leadership Science, Dec. 2009, Beijing, China
“Ecommerce Concerns: Cross-cultural Issues in Internet Marketing”,  a paper presented at ECBI2009, June, 2009, Beijing, China.

“Higher Education Administration Concerns: Factors Influence Student Retention”, a paper presented at Business Research Consortium of Western New York, John Fisher University, Rochester, NY, April 25, 2009.

"Foodservice and College Operations: A Business Anthropological Case Study," a paper presented at Business Research Consortium of Western New York, Niagara University, Niagara, NY, April 4-5, 2008.

“Xinjiang and Its Role in the Economic Corporation of Greater Central Asian Area”, a paper presented at All China International Economics Conference, City University, Hong Kong, December 12-15, 2007. 

“In-Service Mentoring in Education”, A presentation at Rally in Rochester: 41st NYCA State Convention, Rochester, NY, Oct. 25-27, 2007.  Jointly presented with Marcia Swiatek, Hettie Domino, and Sam D’Amato.

“The Impact of Cost on College Choice: Beyond the Means of the Economically Disadvantaged”, a paper presented at the Oxford Round Table at Harris Manchester College. Oxford, England, July, 2007, co-authored with Dr. Michael Lillis;

“Crafting Self Identity in a Virtual Community: A Case Study of Chinese Internet Users and Their Political Sense Formation”, a paper presented at Business Research Consortium of Western New York, Second Annual Conference, St. Bonaventure University, April 28, 2007

Admission Concerns: Factors Influence Students’ Choice of Colleges”, a paper presented Business Research Consortium of Western New York, Second Annual Conference, St. Bonaventure University, April 28, 2007, Co-authored with Kimberly Bergeron, et. al

“Cross-cultural Factors and International Business: A Anthropological Approach toward Competitive Intelligence”, a paper presented at All China International Economics Conference, The City University, Hong Kong, Dec. 18-20, 2006. 

“Xinjiang Uygur Autonomous Region and Its Role in Economic Cooperation in Greater Central Asia”, a paper presented at MEAC International Conference, University of Utah, Lake City, Sep. 7-9, 2006.

“Searching Cultural Meanings of Food Consumption: An Interpretive Study of Consumer Behavior at Ethnic Restaurants”, a paper presented at Business Research Consortium of Western New York, First Annual Conference, Canisius College, Buffalo, NY, April 29, 2006

The Cross Cultural Strategies of Marketing Competitive Intelligence”, a paper presented at the COE/JEPA Joint International Conference, Dec. 18, 2005.  Kobe University, Kobe, Japan.  Co-authored with Byron G. Tobar.

“Leader Ethic: A Cross-Cultural Examination of Covey’s Effective Habits”, a peer reviewed paper included in the Proceedings of the Academy of Organizational Culture, Communications and Conflict, 8(1) pp. 65-70. 2004. Co-Authored with Danny Rhodes et. al.

"From Theory to Practice: Anthropology in Business Education", a refereed paper presented at the 5th Biennial Conference of Asian Consumer and Family Economics Association, Dec. 17-20, 2003, National Chengchi University, Taipei, Taiwan

"Breakthrough the Invisible Barriers: Understanding Cross-Cultural Issues in International Business Communications", a refereed paper presented at the 5th Biennial Conference of Asian Consumer and Family Economics Association, Dec. 17-20, 2003, National Chengchi University, Taipei, Taiwan

"Getting Better Grades: Applying Marketing Principles to Schoolwork". In S. Lodha and He X. (Eds.) Responsible Business in a Global Economy: 2003 NEBB International Conference Volume, pp 162-164, the University of Connecticut, Storrs, CT.  Co-authored with Andrea Kenzig, Derek Wilson.

"Cultural Awareness and Consumer Behavior: A Case Study of American Perception of Mexican Food". In S. Lodha and He X. (Eds.) Responsible Business in a Global Economy: 2003 NEBB International Conference Volume, the University of Connecticut, Storrs, CT.  Co-authored with Jennifer DeJesus.

“Cross-Cultural Issues for Internet Marketing”, a paper to be jointly presented with Dr. Charlie Emery at the Society for Applied Anthropology 2001 Annual Meeting, Merida, Mexico, March 28-April 1, 2001.

“Gender Roles in Consumers Reference Group Format: A Case Study in the Erskine College Cafeteria”, a paper to be jointly presented with Tami Boyce, Pamela Henry and Pratic Shrivastava at the 2001 International Applied Business Research Conference, Cancun, Mexico from March 14-21, 2001. 

“Teaching Consumer Behaviour: An Anthropological Perspective in Business Education”, in
Lodha, S. et al. (eds.) Business in the 21st Century: 2000 NEBAA International Conference Volume. New Haven, Connecticut: SCSU, 2000.

 “Cultural Rights in Trans-national Marketing: An Anthropological Perspective”, Paper presented to the Society for Applied Anthropology 2000 Annual Meeting, San Francisco, March 21-26, 2000.

 “Teaching Consumer Behaviour: Psychological Approach Vs. Anthropological Approach”, Paper presented to the Twelfth Southeastern Conference on the Teaching of Psychology, Kennesaw State University, Atlanta, February 18-19, 2000.

“Canada: We are Here to Stay - The Mainland Chinese Refugees in Toronto” Paper jointly presented with Dr. Larry Lam at the International Conference on Chinese Overseas and Asia Pacific Rim Countries: Opportunities and Challenges in the New Millennium, at Yonsei University, Seoul, Korea, June 12-14, 2000

From Curiosity to fieldwork: Doing Anthropology among Mainland Chinese Refugees in Metro Toronto. Paper presented in the Society for Applied anthropology 1997 Annual Meeting, Seattle, March 4-9, 1997.

Coping with Stress and the Desire to Adapt: The Mainland Chinese Immigrants in Western Market-driven Environment, Paper presented in the National Symposium on Immigration and Integration, Winnipeg, October 25-27, 1996, University of Manitoba.

Overseas Chinese Business and Marketing: A Transnational Perspective, Special Presentations to Ningxia University Business Faculty Forum, Yingchuan, May 5-8, 1996, China.

Multiculturalism Under Challenge: A Case Study of Child-Rearing in Canadian Context (co-authored), Paper presented in the Fourth Canadian Symposium on China, Toronto, September 7-9, 1995, the University of Toronto.

The Co-constitution of System Reform: Development of School Enterprises and the Markets in China (co-authored), Paper presented in the Fourth Canadian Symposium on China, Toronto, September 7-9, 1995, the University of Toronto.

D, Other Publications

Anthropology, CI, and Market Research., Issue 52, April 12, 2004.

“The Global Strategies of Competitive Intelligence”, Co-authored with Byron Tobar, Journal of Executive Competitive Intelligence, May 2002.

“Anthropological Approaches to Marketing: The New Practices in the 21st Century”, Practicing Anthropology, Vol. 24(1), Spring 2002.

"From China to Canada: The Immigration Experience of a Chinese Refugee Group in Toronto", in AnthroGlobe Journal, 1999

 “Struggling for legal status: Mainland Chinese Refugees ethnic mobilization in Canada”, in Canada’s Periodical on Refugees (co-authored), Vol. 15, No. 1, 1996.

The Mainland Chinese Refugees in Canada: A Research Report Submitted to the Minister of Citizenship and Immigration Canada (co-authored), Toronto, Canada mainland Chinese Affairs Committee, 1993.

“On West China Regional Marketing: Towards a New Reform and Open Door Strategy”, in Economic System Reform Studies, Vol. 3, 1989.

“On Decentralisation of State Owned Enterprises and Division of Enterprises’ Property: A New Thinking about the System Reform” (first co-author), in Investment Studies, Vol. 1, 1989.

Dual Socio-Economic Structures: The Mechanism and Development (co-authored), Kunming, Yunan People’s Press, 1989.

The Rural Industrials Development and Marketing in China West Areas (co-authored), Chengdu, Sichuan People’s Press, 1989.

“Contemporary Social, Economical and Marketing Strategies for Anning”, in Thinking Front, Yunnan University, Vol. 4, 1988.

Wenzhou Marketing Model and West China Minority Areas Economic Development: A Research Report”, in Ethnic Economics, Vol. 1, 1987.

“The Achievements and the Future of China West Area in International Trade and Investment”, in Gansu Ethnic Studies, Vol. 1-2, 1987.

“On the Strategic Marketing and Goals: The Open-to-the-World Policy and Practice in West China Region”, in Nationality Studies, Vol. 1, 1987.

The Strategy of West China Minority Areas Market Economy Development (co-authored), Beijing, the Central University of Nationalities Press, 1985.

“The Economic Advantage and Developing Policies in the West Minority Area” (first co-author), in Guangxi Ethnic Studies, Vol. 3, 1986.

“Economic Anthropology”, in The World Ethnic Groups, China Social Academy, 1985.

“Ethnological Studies Using Electronic Data”, in Ethnology, Vol. 4, 1985.

“Video-recording and Ethnology”, in Journal of the  Central Institute for Nationalities, No. 2, 1984.

“The Population and Prospecting of Nationality: Starting the Analysis from the Fieldwork in Jingyuan County”, in Journal of Ningxia University, No. 3, 1983.

Course Packet:  BA 360 International and Cross-cultural Marketing, Erskine College, 2001

Course Packet: BA 391 Business Anthropology, Coker College, 2004

Industrial Experience and Research Projects Conducted

·         Consulting, CMC Capital Group Inc., a Canadian international financial service company
·         The Competitive Intelligence Project for Nellie Mae Inc. Braintree, MA, USA
·         Canadian Retail Business Marketing Research
·         International Marketing Strategy for Electrohome Ltd. Canada
·         Regional and National Marketing Plan for Rockwell Ltd. Canada
·         Marketing Strategy for Web4rent Inc., Canada
·         Stress and coping: The Newcomers Behavior and Resettlement in Metro Toronto
·         The Adaptation and Resettlement of Chinese Immigrants in Canada
·         The Informal Sector in Toronto Chinatown’s Development
·         Chinese Grocery Stories in Metro Toronto
·         Foreign Trade and Open Marketing Policy in China Minority Areas
·         Regional co-operation and development within West Asia countries
·         China Minority Education Policies and Social Development
·         China Marketing Information System Research
·         Northwest China Economic Development Studies
·         The Social Economic Development and Education in Ning Xia
·         Yunnan Anning County Social and Economic Development Plan
·         Xingjiang Open-to-the-World Strategies and Policies

 Social and Academic Awards

Distinguished Research Award, 2004 by the Allied Academies, New Orleans, Louisiana, USA
Best Academic Paper Author Award, 2003, by the Journal of American Academy of Business, Cambridge. FL, USA.
Best Paper Award, by Eighth International Conference on Corporate and Marketing Communication, London, UK, 2003
Best Academic Paper Author Award, by the Journal of American Academy of Business, Cambridge. FL, USA.  2001
Volunteer Social Worker Achievement Award, by the Ontario Provincial Government, 1996
Canada Day Award, 1995 by the Canada Day Celebration Committee, Canada.
Volunteer Award, 1996, 1995, 1994, 1993, 1992, and 1991 by the Eastview Community Centre, Canada
Community Hero Award, 1994 by the South Riverdale Community Health Centre, Canada
Outstanding Research Project Award, 1995 by the Chinese Study Society, Canada
Outstanding Academic Achievement Award, 1994 by the Federation of Mainland Chinese Organisations (Ontario), Canada
York Scholarship, 1991, 1990, 1989 by York University, Canada
Outstanding Publication Award, 1990 by the Chinese Minority Economic Association, Beijing, China
Outstanding Paper Award, 1987 by the Economics Institute, Central           University of Nationalities, Beijing, China
Outstanding Research Paper Award, 1985 by the State Economy Planning Committee, the Conference on West China Economic Development Studies, Lanzhou, China

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MGT 306 Business Anthropology Course Syllabus, by Robert Guang Tian                                                                                                                                                       


                                                             COURSE OUTLINE

COURSE NUMBER:                       MGT 306      
COURSE TITLE:                              Business Anthropology
NUMBER OF CREDITS:                3
PREREQUISITES:                          GEN 110
INSTRCUTOR:                                 Robert Guang Tian
OFFICE:                                            85 Humboldt
OFFICE HOURS:                             MWF: 8:00-10:00 a.m.
TELEPHONE                                    (716)880-2104

Please note:  Grading of student papers will reflect standard English usage.  The MLA bibliographic style is generally used at Medaille.

A.        Catalog Description of Course

This course is designed to examine the application of anthropological theories, methods, and knowledge to solve practical problems in today’s highly competitive business environment.  Students will learn how anthropological concepts, methods, and insights can be applied to identify and solve important business problems by reviewing the major areas of business anthropology combining theoretical issues with concrete ethnographic examples.  The course is an exploration of the uses of anthropology to reform culturally insensitive organizational practices in the contemporary workplace and to identify culturally appropriate preferences to guide the innovation of new goods and services in businesses.

B.        Goals

The goals of this course are: 1) To help students have a larger and broader view about anthropology and contemporary business; 2) To facilitate students gain the updated theories and methods in business anthropology, and 3) To train students to solve real business problems through an anthropological approach.

C.        Objectives

The student will:

1.      Identify and conceptualize the updated business anthropology theories, methods, and their implementations in business practice.
2.      Identify real business problems that can be solved through anthropological approach and make implementable managerial suggestions.
3.      Demonstrate the ability to address the strategic needs of various business functional areas for a specific organization in one coherent strategic business initiative.
4.      Conduct business ethnographic studies to identify and apply anthropological skills to solve business problems.
5.      Explain the role of business anthropologists in organizational business plan and implementation.
6.      Define and analyze cultural factors that influence organization structure and business operations.
7.      Indentify and manage the cultural differences for international business.

D.        Outline of Course Content
I.    Introduction to Business Anthropology
      -   Fundamental knowledge of modern business
      -   Elements of anthropology
      -   Development of business anthropology: A historical review
      -   Contemporary business anthropological practice

II.    Business Anthropology Principles
      -   Methodologies
      -   Cultural values and implementation
                  -   Ethnographic studies of business
                  -   Corporate cultures and organization behavior
                  -   Special business issues and business anthropology

III. Applications of Business Anthropology
      -   Business management and business anthropology
      -   Marketing and business anthropology
      -   Anthropological approach to consumer behavior
      -   Product design and business anthropology
      -   Competitive intelligence and business anthropology
      -   Business operations and anthropology

IV. Anthropological Approach to Global Business Issues
      -  Cross-cultural communications
      -   International business and anthropology 
      -  Tourism and business anthropology
      - Ethic Issues and Social Responsibilities
      -  Anthropological approach to entrepreneurship study

V.  Business Anthropology Case Studies                                   

E.         Suggested Texts

Jiminez, Alberto Corsin (2007) The Anthropology of Organizations, Famham, UK: Ashgate Publishing, Co.
Jordan, Ann T. (2003) Business Anthropology. Prospect Heights: IL, Waveland Press.
Moeran, Brian (2007) Ethnography at Work, Oxford, UK: Berg Publishing, Ltd.
Robert Tian, Michael Lillis, and Alfons van Marrewijk (2010). General Business Anthropology.  Miami, FL: North American Business Press.

F.         Suggested Modes, Media, and Techniques of Instruction
            Mode: Lecture, demonstration, oral presentation, and practice cases
            Media: PowerPoint slides, video, Internet

G.        Instructor References

Adams, William Y. (1997) The Philosophical Roots of Anthropology. Stanford, CA: Center for the Study of Language and Information.
Bernard, H. Russell (Ed.) (2000) Handbook of Methods in Cultural Anthropology. Walnut Creek, CA: Altamira Press
Binghay, Virgel (2005) Organizational Ethnography: Socialization in Organizations, Quezon, Philippine: VCB Research and Publications.
Demirdjian, Z., Turan Senguder, and Robert Tian (2007). Perspectives in consumer behavior: An anthropological approach. Fort Worth, TX: Fellows Press of America.
Ferraro, Gary P. (2006). The Cultural Dimension of International Business. 5th Ed., Upper Saddle River, NJ: Pearson Prentice Hall. 
Grills, Scott (Ed.) (1997) Doing Ethnographic Research. Thousand Oaks, CA: Sage Publications.
Gudeman, Stephen (2001). The Anthropology of Economy. Oxford, UK: Blackwell Publishing.
Jordan, Ann (2009) Practicing Anthropology in Corporate America: Consulting on Organizational Culture, Hoboken, NJ: John Wiley & Sons Inc.
Moeran, Brian (2005) The Business Of Ethnography: Strategic Exchanges, People, And Organizations, Oxford, UK Berg Pub Ltd.
Moore, Fiona (2005) Life And Work In A Multinational Corporation, Famham, UK: Ashgate Publishing, Ltd.
Morris, Barry, Rohan Bastin, Morris Bastin (2004) Expert Knowledge first World Peoples, Consultancy, And Anthropology Of Ci: First World Peoples, Consultancy and Anthropology, Oxford, UK: Berghahn Books.
Sabloff, Paula L. W. (Ed.) (1994) Careers in Anthropology, (NAPA Bulletin No. 20).  Washington, D C: American Anthropological Association.
Schensul, Jean J., and Margaret LeCompte (Eds.) (1999) The Ethnographer’s Toolkit (Vols. 1-7). Walnut Creek, CA: Altamira Press.
Sunderland, Patricia & Rita Denny (2007).  Doing Anthropology in Consumer Research. Walnut Creek, CA: Left Coast Press.

H.        Method of Evaluating Students:

A student's final grade for the course will be determined by scores on: 1) in class participation (10%), 2), chapter presentation (20%), 3) term project (40%), 4) case study (30%).
Letter grades are assigned based on your numerical percentage score (see below) as follows:

A   = 95 – 100
A-  = 90 – 94
B+ = 87 – 89
B   = 84 – 86
B-  = 80 – 83
C+ = 77 – 79
C   = 74 – 76
C-  = 70 – 73
D+ = 67 – 69
D   = 64 – 66
D-  = 60 – 63
F   = 59 and below

Term Project:

Term Project is to be done by groups and each group should be consisted of 3-4 students.  The project is to let students write an ethnographic research report about a business (mostly the college cafeteria), by 1) conducting a literature review about the similar research topic, 2) making a participant observation for about 10 weeks, 3) conducting in-depth interviews with informants, 4) conducting a cultural audit, 5) make a implementable managerial suggestion to improve the business profitability and employees’ productivity.

The instructor will discuss each of the five parts of the term project in the class according to the class progress and student needs.  The following academic/professional journals/magazines can be used as resources for the students to do the literature review:

Applied Anthropologist
College and University
College Quarterly
College Student
International Journal of Business Anthropology
Journal of College & University Foodservice
Journal of College Student Development
Journal of College Student Personnel
Journal of Food Science

Journal of Foodservice Business Research

Journal of Foodservice Management and Education
Journal of Higher Education
Journal of Restaurant & Foodservice Marketing
Research and Markets: Food Industry Journal
Research in Higher Education
Review of Educational Research
The Foodservice Management and Education Council Journal
The Journal of College Admission
The Journal of National Academic Advising Association

Students are expected to attend all classes and participate in discussing the text material and current events related with marketing management. 

Statement on Disabilities
Any student with a disability who believes he/she needs accommodation(s) in order to complete this course should contact the Academic Support Center as soon as possible.  The staff in the Academic Support Center will determine what accommodations are appropriate and reasonable under the Americans with Disabilities Act.  The Academic Support Center is located in the Main Building, Room M321, and can be reached by phone at (716) 880-2338.

Academic Integrity
Medaille’s faculty and administration expect all students to complete their academic assignments with honesty and integrity.  Students who engage in any form of academic dishonesty (e.g., plagiarism, cheating on a test, forging a signature or an entire college document) will be dealt with severely, with penalties ranging from an F on a given assignment to failing a course or even academic suspension.  Students should consult the Medaille College Policy Manual, Volume VI, (available online at, Paragraph, for full details on the college’s policy and procedures for handling formal charges of academic dishonesty.

Campus Emergency Closure
In the event of a campus emergency closure, please log on to your Bb Vista course link at to continue with your course requirements and to communicate with your instructor.  You should access this course link early in the semester to familiarize yourself with it.  Report any access or usage problems to the course instructor.


一, 基本情况



2004 (现依然在册),工商管理硕士后加修课程,美国IONA 大学商学院(AACSB国际认证项目)
1999年, 工商管理硕士,市场营销,企业管理,加拿大WILFRID LAURIER大学商学院(AACSB国际认证项目)

2010 七月 河北大学聘请为管理学院博导教授 (尚未履职)
2000--2009 美国TUI大学工商管理博士导师,核心教授 (兼职)
2003-2005年,美国 COKER 大学(南方学区排位第六),工商管理学教授,系主任,国际教育项目主任,主讲市场营销,市场营销与管理,消费行为, 工商人类学
2000-2003年,美国 ERSKINE 大学(南方学区排位第二),工商管理学副教授,主讲市场营销,市场营销与管理,消费行为,宏观经济,微观经济,国际工商贸易
1995-1999年,教务长,首席教师,加拿大TAIE国际学院,参与学院的筹建, 教学主管,主讲经济学概论,工商交流,电脑应用(兼职)
1987-1989年,助理/研究员, 秘书长, 中国西部开发研究中心,从事西部地区改革开放研究
2008年开始北美商务出版社副总裁,负责组稿与编辑业务,筹备创办两份国际学术刊物, <<国际工商人类学学报>>,<<国际中国营销学学报>>


A, 在经由同行评估杂志上发表的论文

2011 工商人类学家的贡献以及他们如何贡献” <<国际工商人类学杂志>>,第一卷,第2期,67-75

2011中餐馆顾客跨文化满意研究:中国餐饮服务市场营销应用<<国际中国营销学杂志>>, 第一卷第1期第60-72页。凯利 合著,通讯作者。

2010 工商世界的文化因素:人类学视野 <<社会科学杂志>> 6卷第1期,99-112 页。与麦克 李里斯合著,通讯作者。

2009 推力与拉力:影响学生持续留读率的因素<<领导艺术,可依赖性与道德杂志>>,夏/秋卷, 与马修 理昂合作,通讯作者。

2009 跨文化交流与情商 <<市场情报与计划>> 27卷,第3期,428-438 页。与麦克 李里斯合著。

2009 新疆与大中亚区域的经济合作 <<北美应用经济学杂志>>,第9卷,第3期,69-72页。

2009 从内部到外部:挑战美国中亚战略<<中亚与高家索:社会和政治研究杂志>> 2 (总第56)89-102页。

2009 从中亚到大中亚:美国中亚战略的目标与调整 <<中亚与高家索:社会和政治研究杂志>> 3 (总第57)58-71页。

2009 人类学与工商管理教育: 定性方法的应用<<国际管理教育杂志>>,与阿尔法 威尔 合作,第一作者,第7卷第2期,58-67页。

2009 “新疆在中亚地区经济合作中的角色”, <<中亚与高家索:社会和政治研究杂志>>, 第1 (总第55)58-71页。

2008 “费用对学生选择大学的影响:不具经济优势者的困扰”,<<大学招生杂志>> 200期,第4-14页。与与麦克 李里斯合著。

2008 “饮食服务与大学运行:一项工商人类学个案研究”,<<应用人类学家>>,第28卷第2期。与丽拉 格拉马林等合作,第一作者。

2007 “在虚拟社区塑造自我认同标识:一项华人英特网使用者及其政治意识的形成个案研究”, <<多元文化教育与技术杂志>>,第1卷第4期,238-258 页。与武燕合作,通讯作者。

2006 “高等教育营销思考:影响学生选择大学的因素”, <<商务观察,剑桥>>,第2期。与斯特发尼 多米诺等合作,通讯作者。

2005 “饮食服务管理及其对大学运行的影响:一项工商人类学的个案研究”。<<国际饮食服务研究>>,第16期,15-43页。

2005 消费行为的人类学研究途径:一项关于市场营销教学的个案<<市场营销教育研究杂志>> 7期,36-46 页。

2005 人类学与工商管理教育:定性方法的应用 <<高原应用人类学家>> 25卷第1期。

2004 国际市场营销竞争情报的跨文化策略 <<竞争情报学>> 7卷第5期。与拜让 托巴合作,第一作者。

2004 文化权与维族民族运动<<高原应用人类学家>> 24卷第5期,144-157 页。

2004 <<高原应用人类学家>> 24卷第1期,27-40 页。与学生杰尼佛 迪杰撒斯合着。

2004关于领导者职业道德的跨文化研究<<组织文化学报:交流与冲突>>2004年春季刊。与查理斯 埃莫瑞等合著。

2003 文化差异对广告效果的影响:美国与中国比较研究<<商业与经济变迁杂志>>,第2卷第1集第3期,48-59页。与查理斯 埃莫瑞合著。

2003 文化意识与消费行为:南方美国人对中国食品的认知个案研究 <<高原应用人类学家>> 23卷第1期。与学生依利沙白 维特合著。

2003 饮食行业消费行为研究:一项人类学描述个案的再研究<<美国工商学会杂志:剑桥>>,第3卷第1期。与学生玖丽 塞尔合著。

2003 观察理解消费行为:额斯肯大学餐厅个案<<高原应用人类学家>> 22卷第1期。与学生海德迪甥合著。

2003 “回归学术标准:对学生评估教学的批评”,<<教育质量确保杂志>>,第11卷第1期。与查理斯 埃莫瑞等合著。

2002 “作业为产品,教授为顾客:工商管理教学中的实践”,<<工商管理教育杂志>>2002年秋季,与查理斯 埃莫瑞合著。

2002 21世纪市场营销:跨文化问题研究”,<<营销教育者协会杂志>>,第5卷第3期。

2002 文化认知与消费行为:南方美国人对印度食品的理解个案研究”, <<美国工商学会杂志:剑桥>>,第2卷第2期。与学生瑞蒙德 拜理合著。

2002 英特网营销中的跨文化问题<<美国工商学会杂志:剑桥>>,第2卷第1期。与查理斯 埃莫瑞合著, 第一作者。

2002 性别参考对食品消费的影响:额斯肯大学餐厅个案研究<<高原应用人类学家>> 22卷第1期。与学生合著。

2001 “消费者在中餐馆的文化意识:人类学描述分析”,<<食品营销杂志>>,第7期。

2001 “消费科学的人类学途径:一门实践课程教学程序”,<<高原应用人类学家>> 21卷第2期。

2001 “课程设计:可否容许学生参与?”<<教育领导艺术学会杂志>>,第5卷第1期。与查理斯 埃莫瑞合著。

2001 “顾客相对产品:对商科学生的有效途径”,<<教育质量确保杂志>>,第9卷第2期。与查理斯 埃莫瑞等合著。

2000 21世纪跨文化营销问题”,<<当代工商管理杂志>>20007月刊。

2000 “挑战与机遇:竞争情报与全球战略”,<<数据库营销杂志>>,第8卷第1期。与拜让 托巴合作,第一作者。

2000 “文化意识与学习:对北美一家中式自助餐馆消费者的人类学研究”,<<当代工商管理杂志>>20006月刊。

2000 “文化权与跨国市场营销:人类学视野”,<<高原应用人类学家>> 20卷第2期。

2000 “理解消费行为:心理-人类学途径”,<<北美心理学杂志>> ,第2卷第2期。

1998 “关于大多伦多非自愿中国移民的人类学研究”,<<文化人类学方法>> 1998 年第2期。

1997 “从中国到加拿大:多伦多大陆华人的移民经历”,<<高原应用人类学家>> 17卷第2期。

1996 在新的环境下重构自我:加拿大华人移民的自我标识与表现<<高原应用人类学家>> 16卷第2期。


B 书,书的章节,书评



<<理解消费行为:人类学途径>>,美国安 阿博出版社, 2004年版。














C. 国际学术会议报告

关于中国国家经营的战略思考,中国市民社会与国家发展学术研讨会,中国复旦大学, 2010621-22日。



美国在中亚各国的战略经济利益:历史回顾与前景展望 纽约西部工商研讨会,纽约州立大学,界尼斯分校,2010417日。


电子商务思考:英特网市场营销的跨文化事项ECBI 国际学术讨论会,北京,20096月。

高校管理思考:影响保留学生的若干因素,纽约西部工商研讨会,疆 费谢尔大学,2009425日。





在虚拟社区塑造自我认同:华人网友及其政治敏感性个案研究,纽约西部工商研讨会,圣 博纳温切大学,2007 728日。

高校录取思考:一些影响学生选择大学的因素问题,纽约西部工商研讨会,圣 博纳温切大学,2007 728日。


新疆自治区在大中亚区域合作中的角色与作用MEAC 国际学术讨论会,美国犹塔大学,200697-9日。


市场营销竞争情报的跨文化战略COE/JEPE 联合国际学术讨论会,日本KOBE 大学,20051218日。








消费行为教学体会:心理学途径与人类学途径的比较12届东南心理学教学年会,美国乔治亚KENNESAW州立大学, 2000321-26日。













关于实施国家经营管理的战略思考: 基本民生、公共产品与综合国力”, 公民社会与中国发展学术研讨会论文集,复旦大学发展与政策研究中心第五届学术年会(2010)。
国际贸易中的跨文化交流:排除隐形障碍 东西方文化与管理国际学术研讨会论文集,浙江大学(2010)
道路与模式的反思:中国西部乡镇企业发展研究<<开发研究>> 1989年第3期,与郭凡生合著。





走出二元分离的困境:从云南安宁县的工业与城市化谈起<<思想战线>> 1988年第4期。

西部民族地区的改革开放问题的再认识和思考<<开发研究>> 1987年第6期。与郭凡生合作。


“我国西部民族地区的对外开放的现状与前景展望”, <<甘肃民族研究>> 1987 年第1-2期。




经济信息与民族地区经济建设<<甘肃民族研究>> 1985 年第3-4期。

泾源县回族的历史风俗调查 <<固原师专学报>>1984年第2期。


试论少数民族地区的对外贸易和经济发展<<甘肃民族研究>> 1984 年第1-2,与权炳宇合作,第一作者。






1985 年 获国家计委西部民族地区经济社会发展优秀论文奖