- Hardcover: 636 pages
- Publisher: North American Business Press (August 16, 2010)
- Language: English
- ISBN-10: 0982843402
- ISBN-13: 978-0982843406
- Product Dimensions: 10 x 7 x 1.3 inches
- Shipping Weight: 2.9 pounds
The book is divided into four main parts. Part I deals with the evolutionary changes in the consumer behavior field since its humble beginnings in the 1960s. Part II provides a cross-cultural understanding of the nature of consumer behavior from the anthropological approach. Part III demonstrates how members of subcultures differ from mainstream consumers in terms of their preferences for products and services. Part IV presents a collection of anthropological case studies in the food service industry. These articles, therefore, run the gamut from theory to practice of consumer behavior.
Although several textbooks have been written based on anthropological approaches, this is the first readings book of its kind because the entire content focuses on the anthropological approach to study, teaching, and researching consumer behavior. It is hoped that this volume will fill an important gap in consumer behavior literature.
About authors: Dr. Z. S. Demirdjian: Professor of business administration at the University of California. Dr. Turan Senguder: Executive Chair of the Journal of American Academy of Business, Cambridge. Dr. Robert G. Tian: Professor of business administration at Medaille College.。
（PERSPECTIVES IN CONSUMER BEHAVIOR, Fellows Press of America，November, 2007）
This work examines how mainland Chinese refugees (MCRs) under diaspora conditions, indentify themselves and adapt to their new environment in Canada. It probes how MCRs draw upon and reflect transnational social fields or imagined communities. The book, as Dr. Gladney indicates in the preface, generates a new watershed in the study of overseas Chinese and other diasporic informal immigrants communities in that it has been produced by a member of one of these new global tribes. It helps us understand why these people would rather lose their achivements in their home countries and come to a new environment to construct their lives with uncertainty. The methods that the author employed are very impresive and contributed to the ethnographic studies by a tribe member studing that tribe.
泛市场化批判: 发展中国特色社会主义, 建设创新型国家的经济学思考
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