I am a business professor with anthropological training. The term "business anthropology" became more popular and widely used in 1980s, when anthropologists were hired in full-time, non-academic practitioners in niches related to consumer behavior and marketing. Prior to that time, the term "industrial anthropology", "anthropology of work", or "applied anthropology in industry" were used more frequently to denote areas of research and practice focused on business related phenomenon....
Saturday, February 26, 2011
Anthropology, Business, and Mechanical Engineering
According to the video, anthropology is really important to the business, especially in the aspects of HR, marketing and public relation.Nowadays, managers need to take not only the maket trends, but also the customer's behaviour into accounts before they make the desicion.
According to the video, anthropology is really important to the business, especially in the aspects of HR, marketing and public relation.Nowadays, managers need to take not only the maket trends, but also the customer's behaviour into accounts before they make the desicion.
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