Tuesday, February 5, 2013

International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing


Call for Papers

International Conference on Anthropological Perspectives and Local
Approaches: Indigenous Applications in Management and Marketing



In order to promote phenomenon-driven study on management and marketing research in the Chinese context, the Business School at Eastern China University of Science and Technology will host “The International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing” to be held between May 18-20, 2013 in Shanghai.  The conference will be co-sponsored by the College of Sociology and Anthropology at Sun Yat-Sen University, and the North America Business Press (more co-sponsors will be added).  Prior to the conference, there will be a two-day workshop on ethnographic and qualitative research methods in business studies.

The conference would like to accept papers from scholars all over the world, who are interested in the anthropological study of business theories and practices. Please submit your paper proposals to the conference by email: shanghai_conference@yahoo.com, the deadline is due on Dec. 15, 2012.  The full paper is due on Feb. 15, 2013.  The acceptance notice of paper will be issued by March 15. 

The following well-known or established scholars in the fields of management, marketing, and business anthropology have confirmed to the Conference Committee to be the keynote/guest/session speakers (will be notified separately if any change happens):

Dr. Sophie Alami, INTERLIS (Confirmed)
Using socio-ethnographic methods to explore healthcare issues
Dr. Russell Belk, York University (Confirmed) rbelk@schulich.yorku.ca
                Visual and Projective Methods in Cultural Research
Dr. Mahesh Ranjan Debata, Nehru University (Confirmed)
Application of Ethnographic Methods in Consumer Marketing
Dr. Rita Denny, Practic Group (Confirmed)
A Diary in the Non-Too-Strict Sense of the Term:  100+ Years of Consumer Research
Paris Descartes University (Confirmed)
Improving co-operation between the academic and the business world: the scale of observation method
Dr. Fernanda Duarte, University of Western Sydney (Confirmed)
"Fostering Sustainability Learning Cultures: Perspectives from Brazilian Managers"
Dr. Stephanie A. Krawinkler, Betriebs (Confirmed) stephanie.krawinkler@hotmail.com
                "Business ethnography: providing unfamiliar insights into the familiar".
Dr. Timothy Malefyt, Fordham University (Confirmed) tmalefyt@fordham.edu
                "Sensory Marketing: A New Frontier of Branding Consumer Experience."
Managing Director, QualiData Research Inc.
The use of ethnographic approaches to create experiences
Dr. Maryann, McCabe, Rochester University (Confirmed) mm@cultureconnex.com
                Consuming Collections: Avenues of Marketing in Business Ethnographies
Dr. John McCreery, The Word Works (Confirmed)
"Ethnography Extended: From Observing Participation to Understanding an Industry"
IPAM Marketing School (Confirmed)
'The anthropology of co-creation: practicing anthropology-driven innovation'
Dr. Alex Stewart, Marquette University (Confirmed)
(Challenges Writing for Major Western Journals)
Dr. Pitty Sunderland, Practic Group (Confirmed) psunderland@practicagroup.com
                A Diary in the Non-Too-Strict Sense of the Term:  100+ Years of Consumer Research
dantrot@gmail.com
                (A Redneck American in Red China: Experience Business Cultural Changes)
University of Alaska at Fairbanks (Confirmed) alfwalle@yahoo.com
                (The Maturity of Anthropological Applications in Business: Policy and Strategy in a Global Age)
Dr. Daming Zhou, Sun Yat-Sen University (Confirmed)
                (Nongminggong In China: Management Challenges and Solutions)

The following scholars have planned to come need to confirm their topics of speech later:

Dr. Luis Borges, Saint Xavier University (Confirmed)
(TBD)
Dr. Julien Caylajulienc@agsm.edu.au
                (TBD)
Dr. Gang Chen, Yunnan University of Finance and Economics (Confirmed)
(TBD)
Dr. Yue Li, Shantou University (Confirmed)
(TBD)
University of Cambridge (Confirmed)
(TBD)
Dr. Rajesh Sumathi, sumathirajesh2004@yahoo.co.in
                (TBD)

The themes/topics of the conference include but are not limited to:

1.                  Anthropological study of contextual management and marketing phenomena and cultural issues in the business environment
2.                  Ethnographic methods and applications in business studies
3.                  Business Ethnography Vs. Traditional Ethnography
4.                  Anthropological study of organizational and strategic behavior
5.                  Anthropological study of consumer behaviorbranding, advertising and marketing communication strategies
6.                  Anthropological study of cross-cultural business communications and practices
7.                  Anthropological study of product design and development
8.                  Anthropological study of international business strategies
9.                  The applications of anthropology in business education
10.              Anthropological study of organizational development and change
11.              Anthropological study of entrepreneurships

The Academic Committee of the Conference consists of the following scholars:

Professor Xi Qiumin, Chair (Confirmed)
Professor Guo Yi, Co-Chair (Confirmed)
Professor Russell Belk, Co-Chair (Confirmed)
(Confirmed)
Professor Timothy Malefyt, Co-Chair (Confirmed)
Professor Zhou Daming, Co-Chair (Confirmed)
Professor TIAN Guang, Co-Chair (Confirmed)

The Organizational Committee of the Conference consists of the following scholars:

Professor Wu Baijun, Chair (Dean, School of Business at ECUST, Confirmed)
Professor GUO Yi, Co-Chair (Confirmed)
Professor Alf Walle, Co-Chair (Confirmed)
Professor David Smith, Co-Chair (Confirmed)
Professor Fernanda Duarte, Co-Chair (Confirmed)
Professor CHEN Liang, Co-Chair (TBC)
Professor Tian Guang, Co-Chair (General Secretary for the Conference, Confirmed)

Qualified conference papers will be published in the following Cabell Directory listed double bland peer-reviewed journals in addition to the conference proceedings:

Journal of Applied Business and Economics
American Journal of Management
Journal of Management Policy and Practice
Journal of Marketing Development and Competitiveness
International Journal of Business Anthropology
International Journal of China Marketing
Journal of Higher Education Theory and Practice

The format of the paper:

GENERAL FORMAT SETUP:

Produced in MS-Word 95 or greater (or equivalent), please no pdf.
1 inch margins on all sides
8.5” x 11” paper size, not A4
Single spacing, from beginning of document
One space after all punctuation
Times New Roman, 12 pt. font
Full justification except where noted
Do not page number
Do not use footnotes or endnotes. If necessary, manually number using superscript and list numbered notes after body of paper and before references.
Paragraphs should be continuous, no line spaces between paragraphs, with a 1/4 inch indentation at each new paragraph no landscape oriented pages or color graphs please.

Article title should appear at 2.5 inches (8 hard returns) from top: title should be centered, bold, 14 pt font, Times New Roman. Each author, with affiliation, should be centered below title, with space between first author and title, and each subsequent author/affiliation, 12 pt font, bold, Times New Roman.
After the last author’s affiliation, hard return 4 times and place an abstract of no more than 100 words. Abstract is in italics, 12 pt font, with no indentation.

 

Scale Measurements in Marketing Research


Michael Johnson

University of Georgia


William Davis
              University of Oregon  (return)
(return)
(return)
(return)

This is where the abstract would start…Do not use the word Abstract…Do not indent

When the abstract is complete, hard return 1 time and start the body of the paper.

INTRODUCTION


First level headings should be bold, all caps, 12 pt Times New Roman, Left Justified with 1 line space above and below the heading.

Second Level Heading
Second level headings should be bold, 12 pt Times New Roman, Left Justified with one space above the heading, none below, using capitals as in a title.

Third Level Heading

Third level headings should be italic, 12 pt Times New Roman, Left Justified with one space above the heading, none below, using capitals as in a title.

TABLES, FIGURES and GRAPHS: They should be numbered consecutively within each category; thus, a paper might have a TABLE 1, FIGURE 1, and GRAPH 1. Each table, figure, and graph should be self contained and centered along with the headings being centered, all capital letters, bold, 12 pt font, and appear in the body of the paper in its appropriate location (See Table 1). Excessive tables, figures, graphs and raw data are discouraged. They should directly aid in the reading of the article. If needed, but cumbersome, they should be included in an appendix. If an Appendix is included, it should appear after the references. Because the journal is printed in black and white, please do not use color in illustrations.

TABLE 1

SIGNIFICANT VARIABLES FROM THE REGRESSION ANALYSIS


















FIGURE 1
ERROR CORRECTION EQUATION


REFERENCES

Every reference in an article should provide specific information in the order specified by the Publication Manual of the American Psychological Association (APA): The acceptable citation style is (Alan, 1981) coming at the final point of the paraphrased citation, or (Davis, et.al., 1999, p.116) coming after a quote.

The author's: last name, first initial, middle initial_(year of publication in parentheses)._title of article._ name of publication – italics,_volume number,_both beginning and ending pages of the article. Left Justify all lines of referencing, with double space between references. Two journal and one book examples below.

Alan, B.P. (1981). Management Directed Buyouts. Journal of Management, 27, (3), 23-34.

Davis, M.R., Jones, L.K. & English, C.P. (1999). Directing LBO’s in Aviation Firms. Journal of Strategic Policy, 41, Fall, 113-127.

Johnson, B. (1993). Principles of Banking, New York: John Wiley & Sons, Inc.


COPYRIGHT ASSIGNMENT and PERMISSIONS: By accepting publication into the journals listed above, it implies that the Journals have copyright assignment from the authors, and the accepted articles have not appeared or been accepted for publication elsewhere.

Note:  THE AUTHORS ARE RESPONSIBLE FOR ALL SPELLING AND GRAMMAR ACCURACY. PLEASE REVIEW CAREFULLY!!!


Tentative Conference Programs

Thursday, May16 to Friday, May 17
Pre-Conference Workshop (Business Ethnographic Methods and Data Analyzing, detailed information will be provided separately)
Friday, May 17
Conference Delegates Arrivals and Registration
6:00 PM-7:00 PM Chair and Co-Chairs Meeting
Saturday, May 18
7:30 AM-8:00 AM  Breakfast
8:00 AM-8:30 AM  Opening Ceremony
            Welcome speech by:
1)      The President of Eastern China University of Science and Technology
2)      Dean, School of Business, Eastern China University of Science and Technology
3)      TBD

8:30AM-10:00 AM  Keynote Speech Session I
            Chair: Professor XI, Youmin
            Welcome Speaker:
            Keynote Speaker 1: Dr. Russell Belk Visual and Projective Methods in Cultural Research
            Keynote Speaker 2: Dr.  (The use of ethnographic approaches to create experiences)
10:00 AM-10:20 AM Tea Break and Conference Picture Taken
10:20 AM-11:50 PM Keynote Speech Session II
Chair: Dr. Russell Belk
Keynote Speaker 3: Dr. Timothy Malefyt ("Sensory Marketing: A New Frontier of Branding Consumer Experience.")

Keynote Speakers 4:

12:00 PM-2:00 PM Lunch, PM Campus Tour
2:00 PM-4:00 PM the1st Presentation and Discussion Session (Topic: Anthropology of Organizations and Strategies)
Chair: TBA
4:00 PM-4:20 PM Tea Break
4:20 PM-6:00 PM the 2nd Presentation and Discussion Session (Topic: Discovering of Local Organization Management and Marketing)
                        Chair: TBA
6:00 PM-7:30 PM Welcome Banquet  
7:30PM-9:30PM Free Discussion/Communication (Business Anthropology Education and Research)
 Sunday, May 19
7:30 AM-8:00 AM  Breakfast
8:00 AM-10:00 AM  the 3rd Presentation and Discussion Session (Anthropology of Entrepreneurships and Business Innovation )
                        Chair: TBA
10:20 AM-12:00 PM the 4th Presentation and Discussion Session (Topic: Anthropology of Marketing and Consumer Studies)
ChairProfessor Jin, Fengjie
12:00 PM-2:00 PM Lunch and Campus Tour
2:00 PM-4:20 PM Keynote Speech Session III
                        Chair: TBA
                        Keynote Speaker 5:   Consuming Collections: Avenues of Marketing in Business Ethnographies)

            Keynote Speaker 6:   Dr. John McCreery ("Ethnography Extended: From Observing Participation to Understanding an Industry")

                        Keynote Speaker 7:  Improving co-operation between the academic and the business world: the scale of observation method
                        Chair: Dr. 
                        The Maturity of Anthropological Applications in Business: Policy and Strategy in a Global Age)

                        Keynote Speaker 9 and 10: : Dr. Rita Denny and Dr. Patricia Sunderland    (A Diary in the Non-Too-Strict Sense of the Term:  100+ Years of Consumer Research)
                       
                        Closing Remark: TBA

6:00 PM-9:00PM Banquet and City Evening Tour

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