International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing

Call for Papers

International Conference on Anthropological Perspectives and Local

Approaches: Indigenous Applications in Management and Marketing

In order to promote phenomenon-driven study on management and marketing research in the Chinese context, the Business School at Eastern China University of Science and Technology will host “The International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing” to be held between May 18-20, 2013 in Shanghai.  The conference will be co-sponsored by the College of Sociology and Anthropology at Sun Yat-Sen University, and the North America Business Press (more co-sponsors will be added).  Prior to the conference, there will be a two-day workshop on ethnographic and qualitative research methods in business studies.

The conference would like to accept papers from scholars all over the world, who are interested in the anthropological study of business theories and practices. Please submit your paper proposals to the conference by email: shanghai_conference@yahoo.com, the deadline is due on Dec. 15, 2012.  The full paper is due on Feb. 15, 2013.  The acceptance notice of paper will be issued by March 15. 

The following well-known or established scholars in the fields of management, marketing, and business anthropology have confirmed to the Conference Committee to be the keynote/guest/session speakers (will be notified separately if any change happens):

Dr. Sophie Alami, INTERLIS (Confirmed) alami.sophie@noos.fr

                Using socio-ethnographic methods to explore healthcare issues

Dr. Russell Belk, York University (Confirmed) rbelk@schulich.yorku.ca

                Visual and Projective Methods in Cultural Research

Dr. Mahesh Ranjan Debata, Nehru University (Confirmed) maxeew@gmail.com

                Application of Ethnographic Methods in Consumer Marketing

Dr. Rita Denny, Practic Group (Confirmed) rdenny@practicagroup.com

                A Diary in the Non-Too-Strict Sense of the Term:  100+ Years of Consumer Research

Dr. Dominique Desjeux, Paris Descartes University (Confirmed) d.desjeux@argonautes.fr

                Improving co-operation between the academic and the business world: the scale of observation method

Dr. Fernanda Duarte, University of Western Sydney (Confirmed) F.Duarte@uws.edu.au

                "Fostering Sustainability Learning Cultures: Perspectives from Brazilian Managers"

Dr. Stephanie A. Krawinkler, Betriebs (Confirmed) stephanie.krawinkler@hotmail.com

                "Business ethnography: providing unfamiliar insights into the familiar".

Dr. Timothy Malefyt, Fordham University (Confirmed) tmalefyt@fordham.edu

                "Sensory Marketing: A New Frontier of Branding Consumer Experience."

Dr. Hy Mariampolski, Managing Director, QualiData Research Inc. (Confirmed) hy@qualidataresearch.com

                The use of ethnographic approaches to create experiences

Dr. Maryann, McCabe, Rochester University (Confirmed) mm@cultureconnex.com

                Consuming Collections: Avenues of Marketing in Business Ethnographies

Dr. John McCreery, The Word Works (Confirmed) jlm@wordworks.jp

                "Ethnography Extended: From Observing Participation to Understanding an Industry"

Dr. Pedro Oliveira, IPAM Marketing School (Confirmed) oliveiraatbrunel@yahoo.co.uk

                'The anthropology of co-creation: practicing anthropology-driven innovation'

Dr. Alex Stewart, Marquette University (Confirmed) alex.stewart@marquette.edu

(Challenges Writing for Major Western Journals)

Dr. Pitty Sunderland, Practic Group (Confirmed) psunderland@practicagroup.com

                A Diary in the Non-Too-Strict Sense of the Term:  100+ Years of Consumer Research

Dr. Dan Trotter, Shantou University (Confirmed) dantrot@gmail.com

                (A Redneck American in Red China: Experience Business Cultural Changes)

Dr. David Smith, North America Business Press (Confirmed),editor@na-businesspress.com

                (Anthropology and Business Academic Publications: New Trends and New Applications)

Dr. Alf Walle, University of Alaska at Fairbanks (Confirmed) alfwalle@yahoo.com

                (The Maturity of Anthropological Applications in Business: Policy and Strategy in a Global Age)

Dr. Daming Zhou, Sun Yat-Sen University (Confirmed)

                (Nongminggong In China: Management Challenges and Solutions)

The following scholars have planned to come need to confirm their topics of speech later:

Dr. Luis Borges, Saint Xavier University (Confirmed) jonesborges@hotmail.com

                (TBD)

Dr. Julien Cayla，julienc@agsm.edu.au

                (TBD)

Dr. Gang Chen, Yunnan University of Finance and Economics (Confirmed) jamesgchen@gmail.com

                (TBD)

Dr. Yue Li, Shantou University (Confirmed)

(TBD)

Dr. Xiaoguang Qi, University of Cambridge (Confirmed) xvq20@cam.ac.uk

                (TBD)

Dr. Youmin Xi, Xian Jiaotong-Liverpool University (Confirmed)

                (TBD)

Dr. Rajesh Sumathi, sumathirajesh2004@yahoo.co.in

                (TBD)

The themes/topics of the conference include but are not limited to:

1.                  Anthropological study of contextual management and marketing phenomena and cultural issues in the business environment

2.                  Ethnographic methods and applications in business studies

3.                  Business Ethnography Vs. Traditional Ethnography

4.                  Anthropological study of organizational and strategic behavior

5.                  Anthropological study of consumer behavior，branding, advertising and marketing communication strategies

6.                  Anthropological study of cross-cultural business communications and practices

7.                  Anthropological study of product design and development

8.                  Anthropological study of international business strategies

9.                  The applications of anthropology in business education

10.              Anthropological study of organizational development and change

11.              Anthropological study of entrepreneurships

The Academic Committee of the Conference consists of the following scholars:

Professor Xi Qiumin, Chair (Confirmed)

Professor Guo Yi, Co-Chair (Confirmed)

Professor Russell Belk, Co-Chair (Confirmed)

Professor Dominique Desjeux, Co-Chair (Confirmed)

Professor Timothy Malefyt, Co-Chair (Confirmed)

Professor Zhou Daming, Co-Chair (Confirmed)

Professor TIAN Guang, Co-Chair (Confirmed)

The Organizational Committee of the Conference consists of the following scholars:

Professor Wu Baijun, Chair (Dean, School of Business at ECUST, Confirmed)

Professor GUO Yi, Co-Chair (Confirmed)

Professor Alf Walle, Co-Chair (Confirmed)

Professor David Smith, Co-Chair (Confirmed)

Professor Fernanda Duarte, Co-Chair (Confirmed)

Professor CHEN Liang, Co-Chair (TBC)

Professor Tian Guang, Co-Chair (General Secretary for the Conference, Confirmed)

Qualified conference papers will be published in the following Cabell Directory listed double bland peer-reviewed journals in addition to the conference proceedings:

Journal of Applied Business and Economics

American Journal of Management

Journal of Management Policy and Practice

Journal of Marketing Development and Competitiveness

International Journal of Business Anthropology

International Journal of China Marketing

Journal of Higher Education Theory and Practice

The format of the paper:

GENERAL FORMAT SETUP:

Produced in MS-Word 95 or greater (or equivalent), please no pdf.

1 inch margins on all sides

8.5” x 11” paper size, not A4

Single spacing, from beginning of document

One space after all punctuation

Times New Roman, 12 pt. font

Full justification except where noted

Do not page number

Do not use footnotes or endnotes. If necessary, manually number using superscript and list numbered notes after body of paper and before references.

Paragraphs should be continuous, no line spaces between paragraphs, with a 1/4 inch indentation at each new paragraph no landscape oriented pages or color graphs please.

Article title should appear at 2.5 inches (8 hard returns) from top: title should be centered, bold, 14 pt font, Times New Roman. Each author, with affiliation, should be centered below title, with space between first author and title, and each subsequent author/affiliation, 12 pt font, bold, Times New Roman.

After the last author’s affiliation, hard return 4 times and place an abstract of no more than 100 words. Abstract is in italics, 12 pt font, with no indentation.

 

Scale Measurements in Marketing Research

Michael Johnson

University of Georgia

William Davis

              University of Oregon  (return)

(return)

(return)

(return)

This is where the abstract would start…Do not use the word Abstract…Do not indent

When the abstract is complete, hard return 1 time and start the body of the paper.

INTRODUCTION

First level headings should be bold, all caps, 12 pt Times New Roman, Left Justified with 1 line space above and below the heading.

Second Level Heading

Second level headings should be bold, 12 pt Times New Roman, Left Justified with one space above the heading, none below, using capitals as in a title.

Third Level Heading

Third level headings should be italic, 12 pt Times New Roman, Left Justified with one space above the heading, none below, using capitals as in a title.

TABLES, FIGURES and GRAPHS: They should be numbered consecutively within each category; thus, a paper might have a TABLE 1, FIGURE 1, and GRAPH 1. Each table, figure, and graph should be self contained and centered along with the headings being centered, all capital letters, bold, 12 pt font, and appear in the body of the paper in its appropriate location (See Table 1). Excessive tables, figures, graphs and raw data are discouraged. They should directly aid in the reading of the article. If needed, but cumbersome, they should be included in an appendix. If an Appendix is included, it should appear after the references. Because the journal is printed in black and white, please do not use color in illustrations.

TABLE 1

SIGNIFICANT VARIABLES FROM THE REGRESSION ANALYSIS

FIGURE 1

ERROR CORRECTION EQUATION

REFERENCES

Every reference in an article should provide specific information in the order specified by the Publication Manual of the American Psychological Association (APA): The acceptable citation style is (Alan, 1981) coming at the final point of the paraphrased citation, or (Davis, et.al., 1999, p.116) coming after a quote.

The author's: last name, first initial, middle initial_(year of publication in parentheses)._title of article._ name of publication – italics,_volume number,_both beginning and ending pages of the article. Left Justify all lines of referencing, with double space between references. Two journal and one book examples below.

Alan, B.P. (1981). Management Directed Buyouts. Journal of Management, 27, (3), 23-34.

Davis, M.R., Jones, L.K. & English, C.P. (1999). Directing LBO’s in Aviation Firms. Journal of Strategic Policy, 41, Fall, 113-127.

Johnson, B. (1993). Principles of Banking, New York: John Wiley & Sons, Inc.

COPYRIGHT ASSIGNMENT and PERMISSIONS: By accepting publication into the journals listed above, it implies that the Journals have copyright assignment from the authors, and the accepted articles have not appeared or been accepted for publication elsewhere.

Note:  THE AUTHORS ARE RESPONSIBLE FOR ALL SPELLING AND GRAMMAR ACCURACY. PLEASE REVIEW CAREFULLY!!!

Tentative Conference Programs

Thursday, May16 to Friday, May 17

Pre-Conference Workshop (Business Ethnographic Methods and Data Analyzing, detailed information will be provided separately)

Friday, May 17

Conference Delegates Arrivals and Registration

6:00 PM-7:00 PM Chair and Co-Chairs Meeting

Saturday, May 18

7:30 AM-8:00 AM  Breakfast

8:00 AM-8:30 AM  Opening Ceremony

            Welcome speech by:

1)      The President of Eastern China University of Science and Technology

2)      Dean, School of Business, Eastern China University of Science and Technology

3)      TBD

8:30AM-10:00 AM  Keynote Speech Session I

            Chair: Professor XI, Youmin

            Welcome Speaker:

            Keynote Speaker 1: Dr. Russell Belk （Visual and Projective Methods in Cultural Research）

            Keynote Speaker 2: Dr. Hy Mariampolski (The use of ethnographic approaches to create experiences)

10:00 AM-10:20 AM Tea Break and Conference Picture Taken

10:20 AM-11:50 PM Keynote Speech Session II

Chair: Dr. Russell Belk

Keynote Speaker 3: Dr. Timothy Malefyt ("Sensory Marketing: A New Frontier of Branding Consumer Experience.")

Keynote Speakers 4: Dr. David Smith, (Business and Anthropology Academic Publications: New Trends and New Applications)

12:00 PM-2:00 PM Lunch, PM Campus Tour

2:00 PM-4:00 PM the1^st Presentation and Discussion Session (Topic: Anthropology of Organizations and Strategies)

Chair: TBA

4:00 PM-4:20 PM Tea Break

4:20 PM-6:00 PM the 2^nd Presentation and Discussion Session (Topic: Discovering of Local Organization Management and Marketing)

                        Chair: TBA

6:00 PM-7:30 PM Welcome Banquet  

7:30PM-9:30PM Free Discussion/Communication (Business Anthropology Education and Research)

 Sunday, May 19

7:30 AM-8:00 AM  Breakfast

8:00 AM-10:00 AM  the 3^rd Presentation and Discussion Session (Anthropology of Entrepreneurships and Business Innovation )

                        Chair: TBA

10:20 AM-12:00 PM the 4^th Presentation and Discussion Session (Topic: Anthropology of Marketing and Consumer Studies)

Chair：Professor Jin, Fengjie

12:00 PM-2:00 PM Lunch and Campus Tour

2:00 PM-4:20 PM Keynote Speech Session III

                        Chair: TBA

                        Keynote Speaker 5:   Dr. Maryann McCabee (Consuming Collections: Avenues of Marketing in Business Ethnographies)

            Keynote Speaker 6:   Dr. John McCreery ("Ethnography Extended: From Observing Participation to Understanding an Industry")

                        Keynote Speaker 7:  Dr. Dominique Desjeux （Improving co-operation between the academic and the business world: the scale of observation method）

                        4:20PM-4:40 PM Tea Break

4:40PM-6:00 PM Closing Ceremony/Keynote Speech Session IV

                        Chair: Dr. David Smith 

                        Keynote Speaker 8:        Dr. Alf Walle (The Maturity of Anthropological Applications in Business: Policy and Strategy in a Global Age)

                        Keynote Speaker 9 and 10: : Dr. Rita Denny and Dr. Patricia Sunderland    (A Diary in the Non-Too-Strict Sense of the Term:  100+ Years of Consumer Research)

                       

                        Closing Remark: TBA

6:00 PM-9:00PM Banquet and City Evening Tour