The fast advancement of technology in the last two decades has helped business to expend in all the industries and led the new trend of continuously growing of complex organizations. At the same time consumers have become less easily accessible or satisfied by the existing products and services, which requests the business firms must continuously improve their business models as well as consciously modify their existing products and services to satisfy their customers. The interactions between producers and consumers become even more important than ever before to the business firms to be profitable, the traditional ways of doing business become less effective and the new ways of doing business become primary concerns to the business leaders everywhere in the world. The changing business environments and conditions have created unpredictable opportunities for anthropologists whose anthropological knowledge and techniques enable them to play a distinctive role in today’s business world and create a new field of study termed as business anthropology (Jordan 2003 and 2010, Tian, Lillis, and van Marrewijk 2010).
In this new issue we selected seven articles from a large submissions to publish. Dr. Brian Moeran displays a considerable knowledge about the processes of cultural production, exploring and delineating, the effects of a range of constraints on what he termed as “creativity.” Dr. Moeran explores the concept of creativity and its production in the context of several “creative industries”, include advertising, fashion, and craft production. He argues that the concept of creativity now has a certain cache, given the rise of “creative hubs” and “creative cities”, but is taken for granted by actors in creative industries as well as social scientists studying these industries. Framed in this way, Dr. Moeran’s paper is relevant and promises to be useful for mapping out a number of relationships that will help to develop a sharper understanding of the concept of creativity and cultural production.
Dr. Alf Walle probes the role that business anthropologists can have in facilitating the intellectual rights of indigenous people. He argues that indigenous people have something of value (heritage) that they want to protect and at the same time exploit, but the current typical legal system of intellectual property rights affords them no protection, no property rights in their own heritage. However, others are financially profiting from this heritage, creating an unjust situation. Dr. Walle suggests that anthropologists working in the capacity of business anthropologists can have a substantial role in ensuring the indigenous peoples’ systems of intellectual ownership are respected and considered side by side with mainstream intellectual regimes.