I am a business professor with anthropological training. The term "business anthropology" became more popular and widely used in 1980s, when anthropologists were hired in full-time, non-academic practitioners in niches related to consumer behavior and marketing. Prior to that time, the term "industrial anthropology", "anthropology of work", or "applied anthropology in industry" were used more frequently to denote areas of research and practice focused on business related phenomenon....
Excellent Video and piece of information. I can see how it would emapply to leadership in understanding their employees. I am consulting with a government agency and using a very similar approach with them in helping them to understand their employees core values and how to lead by connecting with them. Thanks Robert
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