I am a business professor with anthropological training. The term "business anthropology" became more popular and widely used in 1980s, when anthropologists were hired in full-time, non-academic practitioners in niches related to consumer behavior and marketing. Prior to that time, the term "industrial anthropology", "anthropology of work", or "applied anthropology in industry" were used more frequently to denote areas of research and practice focused on business related phenomenon....
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